KitchenAid
A new countertop product that shows off its simplistic design in an interactive experience to educate shoppers of its benefits and powerful blending features.
Torrent Blender
2015
Year
2.5 months
Timeline
UX Lead
Visual Design Lead
Team
Product education
Project type
As a lead designer of this project, I handled the visual design work as well as worked closely with the development team to explore feasible interaction options.
My role
Torrent Blender
Product education of a newly-released countertop blending product that allows for customers to explore and interact with product features and get recipe inspiration.
The desktop experience is meant to embody an experience that reflected the product itself: Bold, simple and daring.
The site was designed and built with responsiveness in mind. My role was to work alongside developers to keep the design and interactions consistent from desktop to mobile.